What Do Your Patrons Know About Your Library and its Services? 

Sign for Toronto Public LibraryWith libraries now serving so many new and different functions, it is important to tell your library's story clearly and effectively. Use this Guide to Marketing Resources to find articles and webinars that will help you understand the principles behind marketing and branding, how to apply methods from the retail world, and how to use web tools to extend and strengthen your connection to your patrons. And check out the dozen marketing-related classes offered in the Course Catalog.

Go to Marketing resources » 

 

Explore WebJunction! and your....My WebJunction ...Check out the videos below!

Welcome to MyWebJunction video. Click to watch.

Welcome to WJAZ. If you are a member already, sign and complete your profile. If you are new to WebJunction, create your new account. When you sign in as a WebJunction member, you get access to your own personalized web page called My WebJunction. In this short video, Dale and Michael explain what the page is and how to use it to track your favorite content, people, and activities on the site  Explore the highlights »    More tips on getting started »

 Click on the links below to see 4 short videos on the WebJunction features:

1. Welcome to Your New WebJunction   2.. Edit Your Existing Acccount    3. New Features: - Courses      4. New Features: - Friends

Tools for Tough Times!  

 Arizona State Library brings to you Tools for Tough Times to help you and your patrons find the help you need to survive the hard economic times. The tools bring together information on topics such as Finance, Health, Employment, Housing, tools for Seniors and for Parents.  Read more »

 

 

 
Government Information in the 21st Century  

 A continuing education program to give reference and public library staff the skills and confidence needed to make effective use of government information, this supports the development of a government information resource in a library that is not a Federal Depository . Read more»

Featured Resource: Marketing to Spanish Speakers

Man

Get some ideas for how to market to your local Hispanic community with these examples of plans, programs, and printed material.

Browse document resources »

Courses: New Catalog

Courses on WebJunction

Featuring hundreds of new courses from SkillSoft, UNT LE@D, and WebJunction.

All courses »

From Awareness to Funding  

A new report from OCLC indicates that perceptions of librarians are a predictor of support for library funding. And voters who see the library as transformational as opposed to informational are more likely to increase tax support for the library. Therefore, targeted marketing messages to the voting public may be the key to driving increased support for public libraries. Read more>>


 

Tech Tools just for you!  

 Tech Atlas for Tech Planning

The free set of technology planning tools called TechAtlas for Libraries was recently upgraded to make the planning process easier. Join in on a free webinar to learn about new workflows for creating a technology plan, including goals, objectives, budget and tips for libraries that apply for E-rate funding.   More about TechAtlas »

MaintainIT Cookbooks

Help keep the MaintainIT Cookbooks current by submitting your updates and new tips to the Cookbook Contributors Group.  Here is what you can do:

 

UPCOMING EVENTS  
NEW ON BLOGJUNCTION  
CROSSROADS  

Enter your email address to receive WebJunction's free newsletter.

Read past issues »